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Goodfoodpeople’s climate positive journey, powered by Reewild

Good Food People (GFP) from Saladstop!, who owns over 20 outlets in APAC, were seeking to better understand and communicate the environmental impact of their plant-based meal range. With climate awareness rapidly climbing up the agenda in Asia, the company saw an opportunity to build a brand focussed around positive climate impact - not only to do better by the planet, but also to drive sales and appeal to the growing eco-conscious consumer base in the region.

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Data Accuracy Approach - The Reewild App

When creating the Reewild app, one of the challenges we faced was ensuring the availability and accuracy of food carbon footprint data, to inform and not mislead users. To that end, we've developed a transparency scale to disclose the sources of our data, the variation in accuracy, and how our methodology serves as a feedback loop to improve accuracy as we scale. We follow a "good over perfect" principle, which acknowledges the limitation of existing data, but strives to provide consumers with the most comprehensive database of carbon scored products on the market.

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