---
title: The Reewild Blog
description: The Reewild Blog. The intersection of climate, tech, consumerism, and food.
---

[![3-1](https://blog.reewild.com/hs-fs/hubfs/3-1.png?width=2000&height=1125&name=3-1.png "3-1")](https://reewild.com/)

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#### All posts

![tenzing drink](https://blog.reewild.com/hubfs/tenzing%20blog%20header%20image.png)

### [Demand and Supply: TENZING’s Shift to Climate Transparency](https://blog.reewild.com/demand-and-supply-tenzings-shift-to-climate-transparency)

Apr 15, 2024, 10:21:41 AM

TENZING has long been at the forefront of efforts to provide consumers with the information they need to make sustainable choices. To build on their existing approaches, and cement themselves as market leaders in the space, they were seeking to implement new, innovative technologies to better inform, nudge and reward customers for their green choices.

[Reewild](https://blog.reewild.com/author/reewild) 

[Read More](https://blog.reewild.com/demand-and-supply-tenzings-shift-to-climate-transparency)

![](https://blog.reewild.com/hubfs/build-to-rent-5-1024x683.webp)

### [Building Trust in the Narrative: Cast Living and Reewild](https://blog.reewild.com/building-trust-in-the-narrative-cast-living-and-reewild)

Mar 25, 2024, 5:56:38 PM

Cast Living, a purpose-driven interior design and furniture business based in the UK, was looking to support climate projects to compensate for the residual carbon produced from their activities. They were keen to ensure the projects not only supported global decarbonisation and nature restoration efforts, but also improved the livelihood of local communities. Together we built an investment programme that delivered those benefits, whilst providing communications support for their purpose-driven messaging.

[Reewild](https://blog.reewild.com/author/reewild) 

[Read More](https://blog.reewild.com/building-trust-in-the-narrative-cast-living-and-reewild)

![](https://blog.reewild.com/hubfs/gfp%20image%20for%20blog.png)

### [Goodfoodpeople’s climate positive journey, powered by Reewild](https://blog.reewild.com/good-food-people-and-reewild)

Feb 15, 2024, 10:43:03 AM

Good Food People (GFP) from Saladstop!, who owns over 20 outlets in APAC, were seeking to better understand and communicate the environmental impact of their plant-based meal range. With climate awareness rapidly climbing up the agenda in Asia, the company saw an opportunity to build a brand focussed around positive climate impact - not only to do better by the planet, but also to drive sales and appeal to the growing eco-conscious consumer base in the region.

[Reewild](https://blog.reewild.com/author/reewild) 

[Read More](https://blog.reewild.com/good-food-people-and-reewild)

![](https://blog.reewild.com/hubfs/3-2.png)

### [Five ways to Empower Your Workforce and Combat Conscious Quitting](https://blog.reewild.com/five-ways-to-empower-your-workforce-and-combat-conscious-quitting)

Dec 7, 2023, 12:34:31 PM

Conscious quitting is the new quiet quitting. It reflects a profound shift in employee priorities, arising when an employee’s concerns no longer align with their employer's values, especially with regard to societal well-being and environmental responsibility.

[Kit Nicholl](https://blog.reewild.com/author/kit-nicholl) 

[Read More](https://blog.reewild.com/five-ways-to-empower-your-workforce-and-combat-conscious-quitting)

![](https://blog.reewild.com/hubfs/1-4.png)

### [Reewild carbon label trial at Microsoft UK HQ sees 50% rise in sales of greenest meal options](https://blog.reewild.com/reewild-carbon-label-trial-at-microsoft-uk-hq-sees-50-rise-in-sales-of-greenest-meal-options-0)

Dec 7, 2023, 12:30:42 PM

## Executive Summary

- *Consumers are increasingly shifting to more sustainable food options but a lack of clear information on the climate impact of individual products is...*

[Sorrell Cowen](https://blog.reewild.com/author/sorrell-cowen) 

[Read More](https://blog.reewild.com/reewild-carbon-label-trial-at-microsoft-uk-hq-sees-50-rise-in-sales-of-greenest-meal-options-0)

![](https://blog.reewild.com/hubfs/Untitled%20design%20(23).png)

### [Data Accuracy Approach - The Reewild App](https://blog.reewild.com/data-accuracy-approach-the-reewild-app-0)

Dec 7, 2023, 12:27:57 PM

When creating the Reewild app, one of the challenges we faced was ensuring the availability and accuracy of food carbon footprint data, to inform and not mislead users. To that end, we've developed a transparency scale to disclose the sources of our data, the variation in accuracy, and how our methodology serves as a feedback loop to improve accuracy as we scale. We follow a "good over perfect" principle, which acknowledges the limitation of existing data, but strives to provide consumers with the most comprehensive database of carbon scored products on the market.

[Sorrell Cowen](https://blog.reewild.com/author/sorrell-cowen) 

[Read More](https://blog.reewild.com/data-accuracy-approach-the-reewild-app-0)

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