Conscious quitting is the new quiet quitting. It reflects a profound shift in employee priorities, arising when an employee’s concerns no longer align with their employer's values, especially with regard to societal well-being and environmental responsibility.
And with recent research finding that around half of all surveyed employees would consider resigning if the company’s values don’t align with their own – and a third saying they already have – it’s a crucial issue for employers to grapple with.
Even though many employees know that their companies are taking some actions to address big societal and environmental challenges, such as climate change and inequality, two out of three say it’s still not enough.
What’s more, all of these numbers are even higher for Millennials and Gen Z – the workforce of the future. They see the ambition gap and want their companies to step up.
The rise of conscious quitting in the workplace calls for innovative strategies to retain and engage talent. Companies must not only understand this phenomenon but also take proactive steps to address it.
As former Unilever CEO Paul Polman neatly put it “Forget bean bags and gym memberships. Employees want strong values and positive impact.“
Mitigating Conscious Quitting
To prevent conscious quitting, there are several steps companies can take steps to foster alignment between their values and those of their employees:
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