---
title: Reewild carbon label trial at Microsoft UK HQ sees 50% rise in sales of greenest meal options
description: The results of this study between Microsoft and Reewild show that carbon labels have a significant role to play when influencing consumer behaviour.
image: https://blog.reewild.com/hubfs/1-4.png
---

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# Reewild carbon label trial at Microsoft UK HQ sees 50% rise in sales of greenest meal options

[Sorrell Cowen](https://blog.reewild.com/author/sorrell-cowen)

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![](https://blog.reewild.com/hubfs/1-4.png)

## Executive Summary

- *Consumers are increasingly shifting to more sustainable food options but a lack of clear information on the climate impact of individual products is hindering this transition.*
- *Carbon labels present a viable option to deliver greater climate transparency. The purpose of this study is to assess the impact they have in influencing consumer decisions.*
- *At Microsoft’s UK Headquarters, in partnership with BM caterers, we ran a 4-week period where carbon labels were displayed, and compared the sales data of these meals against the previous 4-weeks, when carbon labels on the exact same meals were absent.*
- *Across a monthly total of ~2200 transactions, we found a total drop in emissions of...*

 

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