Consumers are increasingly shifting to more sustainable food options but a lack of clear information on the climate impact of individual products is hindering this transition.
Carbon labels present a viable option to deliver greater climate transparency. The purpose of this study is to assess the impact they have in influencing consumer decisions.
At Microsoft’s UK Headquarters, in partnership with BM caterers, we ran a 4-week period where carbon labels were displayed, and compared the sales data of these meals against the previous 4-weeks, when carbon labels on the exact same meals were absent.
Across a monthly total of ~2200 transactions, we found a total drop in emissions of...
Good Food People (GFP) from Saladstop!, who owns over 20 outlets in APAC, were seeking to better understand and communicate the environmental impact of their plant-based...
Cast Living, a purpose-driven interior design and furniture business based in the UK, was looking to support climate projects to compensate for the residual carbon...
