Executive Summary
- Consumers are increasingly shifting to more sustainable food options but a lack of clear information on the climate impact of individual products is hindering this transition.
- Carbon labels present a viable option to deliver greater climate transparency. The purpose of this study is to assess the impact they have in influencing consumer decisions.
- At Microsoft’s UK Headquarters, in partnership with BM caterers, we ran a 4-week period where carbon labels were displayed, and compared the sales data of these meals against the previous 4-weeks, when carbon labels on the exact same meals were absent.
- Across a monthly total of ~2200 transactions, we found a total drop in emissions of...