TENZING has long been at the forefront of efforts to provide consumers with the information they need to make sustainable choices. To build on their existing approaches, and cement themselves as market leaders in the space, they were seeking to implement new, innovative technologies to better inform, nudge and reward customers for their green choices.
Implementation
Working with Reewild, TENZING set itself apart in the market by providing extra layers of climate transparency to its products, building trust and loyalty among its customer base. Together, we have completed the following steps:
Building Loyalty and Brand Recognition
TENZING and Reewild are collectively leading the charge of the climate transparency movement. Consumers want climate information, and TENZING supplies it without ambiguity. Our partnership goes beyond simple climate data, instead empowering customers to engage further with their carbon footprint and rewarding them for reducing their impact. This in turn has helped to build customer loyalty and increase sales.
Moving forward, we will continue to work together to break the mould of conventional shopping, in a bid to close the consumer climate action-ambition gap and support the transition to a more sustainable food sector.